Fighting Against the Traditional Media

Peter Daou is Kerry's former head of netroots campaigning. His assessment of the 'Traditional Media' and the role it plays in creating perception is dead on and worth noting if you ever want to see progressives regain the White House and congress. -IFK Editor

THE TRIANGLE: Matthews, Moore, Murtha, and the Media
By Peter Daou

What's the common thread running through the past half-decade of Bush's presidency? What's the nexus between the Swift-boating of Kerry, the Swift-boating of Murtha, and the guilt-by-association between Democrats and terrorists? Why has a seemingly endless string of administration scandals faded into oblivion? Why do Democrats keep losing elections? It's this: the traditional media, the trusted media, the "neutral" media, have become the chief delivery mechanism of potent anti-Democratic and pro-Bush storylines. And the Democratic establishment appears to be either ignorant of this political quandary or unwilling to fight it.

There's a critical distinction to be made here: individual reporters may lean left, isolated news stories may be slanted against the administration. What I'm describing is the wholesale peddling by the "neutral" press of deep-seated narratives, memes, and soundbites: simple, targeted talking points that paint a picture of reality for the American public that favors the right and tarnishes the left.

You’ve heard the narratives: Bush is likable, Bush is a regular guy, Bush is firm, Bush is a religious man, Bush relishes a fight, Democrats are muddled, Democrats have no message, national security is Bush’s strength, terror attacks and terror threats help Bush (even though he presided over the worst attack ever on American soil), Democrats are weak on security, Democrats need to learn how to talk about values, Republicans favor a “strict interpretation” of the Constitution, and on and on.

A single storyline is more effective than a thousand stories. And a single storyline delivered by a "neutral" reporter is a hundred times more dangerous than a storyline delivered by an avowed partisan. Rightwingers can attack the media for criticizing Bush, can slam the New York Times for being liberal, but when the Times and the Post and CNN and MSNBC echo the ‘Bush stands firm’ mantra, it adds one more brick to a powerful pro-Bush edifice.

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